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Margin & Contribution
See what remains after direct order costs.
↘02 · WHOLESALEWholesale Margin
Check both brand and retailer margin.
↘03 · ADVERTISINGBreak-even ROAS
Find the return needed to cover direct costs.
↘04 · ACQUISITIONFirst-order CAC Limit
Set a ceiling from first-order economics.
↘05 · CONVERSIONProduct Page Scorecard
Review clarity, trust and buying experience.
↘06 · CONVERSIONConversion Uplift
Translate a conversion change into revenue.
↘07 · AOVBundle Pricing
Test bundle discounts and gross margin.
↘08 · SHIPPINGFree Shipping Threshold
Balance a larger basket against delivery cost.
↘09 · PROMOTIONSDiscount Profit
Calculate the order lift a discount needs.
↘10 · RETURNSReturn Rate Impact
Estimate profit recovered from fewer returns.
↘11 · INVENTORYInventory Sell-through
Measure stock cover and selling pace.
↘12 · RETENTIONEmail Revenue Potential
Model campaign revenue from your audience.
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